Global pop-stars Bangtan Boys aka BTS comprising of 7 members, namely RM (Main Rapper, Leader), Jin (Visual, Vocalist), Suga ( Lead Rapper), J-Hope ( Lead Rapper, Main Dancer), Jimin ( Lead Vocalist, Main Dancer), V (Vocalist, Visual), Jungkook ( Main Dancer, Lead Dancer, Sub – Rapper, Face of the group, Maknae) dropped their latest single ‘Butter’ on Friday and left fans across the globe in a hysteria. On their blog, YouTube confirmed that ‘Butter’ Official MV has “set a new all-time record for the biggest YouTube music video Premiere with over 3.9 million peak concurrents”. BTS’s previous hit ‘Dynamite’ was the group’s first English track. The second track is a funky light summer song which gracefully broke BTS’s own previous records and became the first MV on YouTube to cross 10M views in just 13 minutes.
BTS graced the Billboard Music Awards with a performance of “Butter” after releasing this track on Friday 21st. The BBMA ceremony was aired live from the Microsoft Theater in Los Angeles, but the boys tuned in remotely from Seoul an undoubtedly their performance was indeed ‘smooth like butter’. Previously, the group had their other songs like ‘Dynamite; Savage Love ft. Jason Derulo; Boy with Luv ft. Halsey; Life Goes On; Film Out; Stay; Blue & Grey; Telepathy; Fly To My Room; Dis-ease; ON; Stay Gold’ peaked on the Billboard. The boy band took home all four awards for which they were nominated, including Top Selling Song, Top Duo/Group, Top Song Sales Artist and the fan-voted Top Social Artist.
Butter has set a new record for most YouTube views within 24 hours of release. Butter hit 108.2 million views during that timeframe, surpassing the group’s own 101.1 million view record for Dynamite.
Leader RM thanked and said, “Thank you BBMA for the Top Selling Song award, which is amazing and huge. It is really an honour to be awarded with such a significant title. We want to share some fresh energy with everyone with Dynamite.” “Love you, thank you and bless you, “he signed off with Jin, Suga, J-hope, V, Jimin and Jung Kook joining him to thank fans (ARMY).
The group was nominated for GRAMMY but lost in the best pop duo or group performance against Lady Gaga and Ariana Grande for their single Rain on Me.
BTS regained the Top Duo/Group trophy since its first win in 2019. The group competed for the title with American rock band AC/DC, indie pop trio AJR, American country music duo Dan + Shay and pop-rock band Maroon5. The boys also won the Top Social Artist award for the fifth consecutive year, beating fellow K-pop bands BLACKPINK and Seventeen, pop star Ariana Grande and Filipino boy band SB19.
‘Dynamite’, was the group’s first English song that released last August. The song didn’t just have a record-breaking opening, it became the first song by a Korean act to debut at No. 1 on the Billboard’s main singles chart, it also earned the group their first Grammy nomination. “Top Social Artist for the fifth year in a row! Wow! Thank you ARMY and BBMA for such an incredible title,” rapper J-Hope said while accepting their award via a video message.
“We butter you,” the boys said while signing off.
The group so far has been nominated 541 times and has won 367 awards. Also, the group is well known for rewriting history in their own country, South Korea as the only group to sweep all of the Daesang awards in 2019 and early 2020. With a dashing 41 Daesangs bagged by the group, it is indeed the most significant moment in the history of K-Pop. The Daesang award is one of the highest achievements a group or artist can achieve. Winning a Daesang focuses on the records released by artists that year and how many copies they sold, both physically and digitally.
